Apple’s great replacement cycle

The pandemic has accelerated existing trends across the enterprise, spurring the adoption of remote work, hybrid workplaces, cloud services and the replacement of PCs in many companies with Macs and iPads.

Building new habits

WhileApple leaders appear to be struggling to adapt to goal-based, rather than presence-focused, management styles, its products aren’t struggling much at all. Not only is interest in the iPhone 13 looking even stronger than that for the record-setting iPhone 12, but Apple has consistently grabbed 20%+ of the US PC market, according to Canalys, even as the overall market grew.

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