BrandPost: Going Beyond Backup: Acronis True Image is Now Acronis Cyber Protect Home Office

After nearly two decades, one of the most recognizable software brands is getting a new name. Acronis True Image, the leading personal cyber protection solution, is changing its name to Acronis Cyber Protect Home Office.

Changing the name of such a well-known product is never an easy decision for a business. Acronis True Image built a loyal following and substantial brand equity since its initial launch. A product’s name should reflect what it offers to the customer, however, and Acronis’ home use solution has evolved tremendously in the past 18 years.

Updating the name to Acronis Cyber Protect Home Office provides a better view into all of the capabilities available to individuals, families, freelancers, and IT professionals who rely on the solution.

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