Apple is putting tools in place to support always-on web experiences, possibly extending from AR apps via Safari to browser-based notifications. These may signal how the company sees the metaverse hype becoming relevant to reality.
Augmented reality as a platform
Two incoming features in iOS 15.4 (currently in beta testing) provide a glimpse of how Apple may think: Web XR and Web Push Notifications on iOS. Developer Maximiliano Firtman says neither feature works yet, but both are described in the current beta, which implies that at some point they will.
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