Who will Apple’s M-series Mac Pro be for?

Apple’s introduction this week of the M1 Ultra-powered Mac Studio means the company already offers a Mac that delivers more performance than many of its users need. With that in mind, people now are asking, who will the M-powered Mac pro be for?

The Mac Pro — not for the rest of us

The mainstream tech press likes to insist that Apple will always be a niche player in personal computing. But this completely ignores the rapid market share gains Apple has made on strength of Apple Silicon.

When unveiling the Mac Studio, Apple execs told us the company has seen Mac sales climb across each of the last six quarters. That’s not the trajectory you get from a niche player — and Mac Pro will push the company further.

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