Apple’s Freeform adds another digital whiteboard option for remote work

Apple, at its developers conference this week, unveiled a digital whiteboard app to support real-time collaboration among users. The slick-looking app, named Freeform, was among the highlights offered up by Apple execs during the WWDC keynote; they described it as a collaboration tool that could be easily used for project planning or brainstorm sessions.

But could its limited reach keep Freeform from gaining traction in the enterprise, much as Apple’s FaceTime video app — unlike Zoom and Microsoft Teams — failed to reach a broad audience during the COVID-19 pandemic?

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