How Apple Car could become the future car-as-a-service

Apple services are a cash cow that feed the company’s future. It’s obvious Apple intends building on the services it already provides and the company that gave us the iPod clearly understands that today’s digital consumers demand access more than ownership. They’re all in on the subscription tango in Cupertino.

Next-generation vehicles for a monthly fee

That’s why I think subscriptions will be a key component of the company’s’ strategy for the Apple Car. Whatever the speculation around that project, we know Apple has thousands of people working on it — and I doubt they’re being paid to waste time. The results of that effort may not be what we expect, but it’s most definitely on.

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