Slack tailors its chat app to sales staff

Salesforce’s efforts to embed Slack into its product portfolio ramped up this week with the general release of Sales Elevate, a new offering that natively integrates Sales Cloud into the popular chat app.

It’s the first time Slack has customized its app to the needs of a specific job role, with a dedicated home screen for sales staff available in the sidebar to offer an overview of information from Sales Cloud.

“This is a new way of doing integrations between Salesforce and Slack that’s more native to Slack…,” said Rob Seaman, Slack’s senior vice president for enterprise product. “We’re charting a new path for the way we build line of business-specific products at Slack.”

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