Internet traffic soars in 2023, with generative AI a standout trend: Report

This year saw a 25% rise in global internet traffic, reflecting an increasing reliance on online services, according to a new report by cloud performance and security company Cloudflare.

In its annual Year in Review reports, Cloudflare offers an overview of online trends and security issues. This year, Cloudflare said, Google retained its position as the most popular internet site,  followed by Facebook, Apple, and TikTok. Facebook surpassed 2022’s leader, TikTok, in social media, with Instagram and Twitter/X also ranking highly.

The emerging category of generative AI services saw OpenAI in the lead, followed by Character AI, Quillbot, and Hugging Face.

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