Salesforce and Apple are ready for enterprise AR

Salesforce has introduced support for two key Apple solutions in a move that highlights the future of Apple’s augmented reality (AR) headset, the Vision Pro, in the enterprise.

What is Salesforce offering?

Available now, Salesforce has integrated Apple Business Messaging in Service Cloud  so Salesforce customers can offer AI-assisted support, appointments, and purchasing. Salesforce also announced the introduction of ARKit in the Salesforce Field Service mobile app starting next summer.

That means companies will be able to deploy AR capabilities to field service technicians, which should help them solve problems more efficiently. A Salesforce Field Services iOS widget will also debut in 2024.

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